White or Ivory?

There are two things you need to consider when deciding on your wedding dress color:
your skin tone and your own personal preference. Don't even think about the whole "White is for purity" thing. Ivory is a shade of white. Most people can't even tell the difference unless they see the two together. So don't even let it be a concern. Think about what you like and what looks best on you.

White tends to look the best on people with darker skin tones. Against very fair skin it can be harsh, or wash someone out. Ivory will be softer and flatter fair skin. There is such a range of ivory shades available, from very light to very creamy, that even within ivory you may find that you prefer a lighter ivory or more toward champagne, etc.

At the end of the day, go with what you love. If you have fair skin and love the look of that dazzling white satin, then do what you can to get a little color and don't think twice. If someone close to you feels strongly that you should be in white, and you love ivory, then ivory it is. You are the one getting married, and you are the one who will be looking at yourself in those photos for decades to come. So, find a color, and fall in love!